Trolli
Weirdly Awesome
Trolli is best known for its Sour Brite Crawlers gummi worms, but it also makes unorthodox gummies like Octopus, Eggs and Rocks. Fun-to-eat. Bizarre shapes. Outrageous colors. Playful textures.
They’re weird—which is exactly what’s awesome about them. And so the idea of “Weirdly Awesome” was born.
Trolli had to stand out in a category known for fun ads, but only had a fraction of the competition’s budget to work with. In addition to broadcast, we honed in on our target and created a Tumblr hub and invited teens to get weird with us through sharable content pushed out almost daily across social platforms.
Get Weird. weirdlyawesome.com
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